The New CFO Agenda

Linking finance with strategy leads to an integrated and transformative role for the 'new-age' Chief Financial Officer in terms of pursuing the long-term goals of the organization, not just the quarterly bottom line. But, i would like to know how many CFOs are willing to change and how many organizations want their CFOs to change? Looks like there has always been a bias towards "hard-core" accounting and finance rather than truly understanding the business (actually the term business accountant is THE WORD than mere accountant!). For me, accountant is jus another BEANCOUNTER! was always called that and will continue to be called so unless he / she is willing to change for the better in terms of combining financial & accounting skills with BUSINESS acumen.....well, do u guys think that if the BUSINESS doesnt exist, would the accountant exist?? Maybe, its high & wild time for accountants (a.k.a. beancounters!) to hone skills in the right direction and get relevant! Better late than never! Amen!