MANAGEMENT is efficiency in climbing the ladder of success; LEADERSHIP determines whether the ladder is leaning against the right wall - Stephen Covey

Wednesday, August 02, 2006

Kotler in Chennai!

Did u know that marketing maharishi Prof. Philip Kotler of Kellogg Graduate School of Management – Northwestern University recently visited Chennai – Courtsey Great Lakes Institute of Management, Chennai the brainchild of Prof. Bala V.Balachandran.

I did not attend the speaking event but am told (from close quarters & various press reports) that the lecture was one-of-a-kind (a unique experience) in a lifetime (for chennaites!) and focused on marketing in the 21st century wherein Dr. Kotler lectured on new ideas, tools, techniques & practices that companies would need to successfully operate in this hyper-competitive & dynamic business environment. Gr8 show! Chennai Rocks!!!


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