I recently read an interesting article (news-item) posted in
The Columbia B-School (Eugene M. Lang Center for Entrepreneurship) website. The concept is surprisingly simple: encourage recycling by paying homeowners to turn in their newspapers, plastic bottles, cans & other recyclable materials.
This is really cool! These are definitely
WOW! Projects (in TP’s words). Could this model be replicated worldwide? Would it be possible to obtain funding for such programs / projects in India or other developing economies? Could banks, financial institutions & VCs egg on business plans for such WOW! Projects – that would dramatically change the world and thereby make it a better place to stay?
Well, I do not have the answers to the above but firmly believe (and proven research suggests) that the following are the
major impacts of recycling on the global environment: -
a) Use of recycled materials shrinks the consumption of world’s natural resources.
b) Recycling waste avoids the over-use of landfill refuse sites, which in turn trims down the level of potential pollution or contamination.
c) Manufacturing costs could be reduced as a result of energy savings to the extent of 5% approx.
You may also note that effective recycling / re-using has long-lasting
impact on corporates: -
a) It projects a ‘green’ or ‘eco-friendly’ institution (responsible corporate citizen!) thereby contributing to a greener & healthier environment.
b) Greener image enhances the company’s goodwill & reputation therefore these companies are more sought after in the financial markets & hence attract better investment opportunities.
c) Commands a share price premium – ‘green investments’
d) There would be (in a few countries, it’s already mandatory) a statutory business requirement in major developing economies to adopt processes such as waste recycling etc…
e) Many service companies (everybody is in service!) have entered the ‘recycling market’ to offer value-added, cost efficient & timely service.
Kudos to such WOW! Projects that create an ever-lasting impression. Great going.